Jake Macale

You do not own your posts

Jul 17, 2024
3 minutes

Let’s face it: social media is the Wild West of the digital age. You sign up, start posting photos, and the occasional political rant without a second thought. But did you know that the moment you hit “Agree” on that labyrinthine Terms of Service, you’ve essentially handed over your content to the social media overlords? Yes, your witty tweets, epic Instagram shots, and heartfelt Facebook posts no longer belong to you. They belong to them.

The Fine Print Nobody Reads

Buried in the legalese of every social media platform’s Terms of Service is a clause that would make even the most generous of us cringe. Essentially, by using the service, you grant the platform a license to use, reproduce, distribute, and display your content. This means your viral cat video or thought-provoking status update can be used in ads, shared across networks, or even sold to third parties. And guess what? You don’t get a cent.

The Great Irony

Here’s the kicker: these platforms wouldn’t exist without your content. You are the product that keeps them thriving, yet you have no control over how your material is used. It’s like building a beautiful house and then realizing the landlord can host parties in it without your permission.

The Website Solution

So, what’s the savvy social media user to do? Enter the humble website. Owning your own website is like owning your own house. You decide who comes in, what gets posted, and how it’s used. Your content remains yours, to do with as you please. Want to post a blog, share your latest portfolio piece, or host that epic cat video? Go ahead, it’s your space. Want me to develop your website? See my WebPlan program.

Control and Customization

With your own website, you have full control over the presentation and distribution of your content. You can customize the layout, optimize for SEO, and create a personal brand that’s uniquely you. Plus, you can monetize your site with ads, affiliate links, or even a membership area. The possibilities are endless, and the best part is, you keep the profits.

The Backup Plan

In addition to giving you control, having your own website acts as a safeguard. Social media platforms can change their policies, go down, or even disappear (remember MySpace?).

Social media can be a fantastic tool for connection and sharing, but remember that it comes with a price. By all means, keep posting and engaging, but consider having your own website as well. It’s the best way to ensure that you truly own your content and can control how it’s used. Plus, it’s a great excuse to get creative and build something that’s completely yours. So, what are you waiting for? Get out there and stake your claim on the digital frontier!